CRM is based on the philosophy that retailers can increase their profitability by:
A) providing better assortments
B) expanding their services
C) extending hours of operation
D) building relationships with their better customers
E) building better relationships with vendors

Question

Quizplus · Accepted Answer

CRM stands for Customer Relationship Management, which means businesses focus on building and maintaining relationships with their customers. By doing so, they can increase customer loyalty, repeat sales, and profitability. Therefore, the best choice is D, building relationships with their better customers. Although providing better assortments, expanding services, and extending hours of operation may improve customer satisfaction, they do not necessarily build relationships with customers. Building better relationships with vendors is important but not directly related to increasing profitability through CRM.

CRM Is Based on the Philosophy That Retailers Can Increase