Which of the following measures assesses the ratio of a firm's total profits from new products to its total expenditures?
A) Return on innovation
B) Average cycle time of the innovation
C) Percentage of development projects meeting deadlines
D) Percentage of development projects within the estimated budget

Question

Quizplus · Accepted Answer

Return on innovation is the measure that assesses the ratio of a firm's total profits from new products to its total expenditures. This measure indicates how well a company is using its resources to develop and launch successful new products. The other measures listed are focused on development project timelines and budgets and do not directly relate to profitability.

Which of the Following Measures Assesses the Ratio of a Firm's