Beta Cleaning Equipment Corp.has started the actual design and development of a new floor buffing machine.It has the details of manufacturing,marketing,and operations of the new product as well.According to the stage-gate process,what is the next stage of this project?
A) Launch of the product by producing it commercially and selling it
B) Verification and validation of the new product, and its marketing and production
C) Formation a focus group to make sure the product meets user expectations
D) Development of a business case to justify the project

Question

Quizplus · Accepted Answer

According to the stage-gate process, the next stage after the design and development of a new product is the verification and validation of the product, as well as its marketing and production. This stage involves testing the product to ensure it meets customer needs and expectations, as well as evaluating its feasibility and profitability. Only after this stage is completed will the product be ready for commercial production and sale. Therefore, option B is the correct answer.