Customers who face the same general needs of the marketplace but are likely to experience them months or years earlier than the rest of the market and stand to benefit disproportionately from solutions to those needs are referred to as _____.
A) laggards
B) intrapreneurs
C) early followers
D) lead users

Question

Quizplus · Accepted Answer

Lead users are customers who face the same general needs of the marketplace but are likely to experience them months or years earlier than the rest of the market and stand to benefit disproportionately from solutions to those needs. Laggards are customers who are slow to adopt new products or technologies. Intrapreneurs are employees within a company who take on entrepreneurial tasks such as developing new products or projects. Early followers are customers who adopt a new product or technology after the innovators and early adopters.

Customers Who Face the Same General Needs of the Marketplace