Which of the following communication strategies relies primarily on mass media advertising rather than personal selling?
A)Indirect
B)Pull
C)Push
D)Push-and-pull

Name: Which of the following communication strategies relies primarily on mass media advertising rather than personal selling? A)Indirect B)Pull C)Push D)Push-and-pull
Brand: Quizplus
Rating: 4.8 (41 reviews)

Question

Quizplus · Accepted Answer

A pull strategy depends more on mass media advertising to communicate the marketing message to potential consumers.

Which of the Following Communication Strategies Relies Primarily on Mass