The longer a channel
A)the higher the selling costs when the retail sector is very fragmented.
B)the lesser the selling costs when the retail sector is very concentrated.
C)the higher the price that consumers are charged for the final product.
D)the smaller is the aggregate markup.

Question

Quizplus · Accepted Answer

The longer a channel,the greater is the aggregate markup,and higher the price that consumers are charged for the final product.

The Longer a Channel