The main decision with regard to communications strategy is the choice between a(n):
A)external strategy and an internal strategy.
B)aggressive strategy and a submissive strategy.
C)noise strategy and a quiet strategy.
D)push strategy and a pull strategy.

Question

Quizplus · Accepted Answer

The main decision with regard to communications strategy is the choice between a push strategy and a pull strategy.A push strategy emphasizes personal selling rather than mass media advertising in the promotional mix.A pull strategy depends more on mass media advertising to communicate the marketing message to potential consumers.

The Main Decision with Regard to Communications Strategy Is the Choice