In poor nations
A)direct selling may be the only way to reach consumers.
B)a pull strategy is generally favored.
C)a product's attributes are well understood.
D)high-quality channels exist that provide point-of-sale assistance.

Question

Quizplus · Accepted Answer

Firms in consumer goods industries that are trying to sell to a large segment of the market generally favor a pull strategy.Mass communication has cost advantages for such firms,thus they rarely use direct selling.Exceptions can be found in poorer nations with low literacy levels,where direct selling may be the only way to reach consumers.

In Poor Nations