What limits a firm's ability to use the same marketing message and selling approach worldwide?
A)Source effects
B)Noise
C)Cultural differences
D)Globalization

Name: What limits a firm's ability to use the same marketing message and selling approach worldwide? A)Source effects B)Noise C)Cultural differences D)Globalization
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Question

Quizplus · Accepted Answer

Cultural differences limit a firm's ability to use the same marketing message and selling approach worldwide.What works well in one country may be offensive in another.

What Limits a Firm's Ability to Use the Same Marketing