_____ refer to the extent to which the place of manufacturing influences product evaluations.
A)Noise barriers
B)Country of origin effects
C)Social effects
D)Host-country effects

Question

Quizplus · Accepted Answer

A subset of source effects is referred to as country of origin effects,or the extent to which the place of manufacturing influences product evaluations.Research suggests that the consumer may use country of origin as a cue when evaluating a product,particularly if he or she lacks more detailed knowledge of the product.

_____ Refer to the Extent to Which the Place of Manufacturing