Which of the following is true about fragmented retail systems?
A)The more fragmented the retail system,the more economical it is for a firm to make contact with each individual retailer.
B)They tend to have short channels of distribution.
C)A relatively small sales force is required to deal with a fragmented retail sector.
D)It makes economic sense for the firm to sell to the wholesalers and the wholesalers to deal with the retailers.

Question

Quizplus · Accepted Answer

The more fragmented the retail system,the more expensive it is for a firm to make contact with each individual retailer.Fragmented retail systems tend to promote the growth of wholesalers to serve retailers,which lengthens channels.To sell directly to the retailers,the firm would have to build a huge sales force.

Which of the Following Is True About Fragmented Retail Systems