Which of the following is true about channel quality?
A)The quality of retailers is good invariably in all developing nations.
B)The quality of retailers is variable at best in emerging markets.
C)It refers to the types of intermediaries between the manufacturer and the consumer.
D)It is difficult for outsiders to achieve.

Question

Quizplus · Accepted Answer

Although the quality of retailers is good in most developed nations,in emerging markets and less developed nations from Russia to Indonesia,channel quality is variable at best.

Which of the Following Is True About Channel Quality