The four quadrants of the FCB grid are high involvement or low involvement and
A) need or want.
B) think or feel.
C) culture or society.
D) peripheral or route persuasion.
E) cognitive or conditioned thinking.

Question

Quizplus · Accepted Answer

The four quadrants of the FCB grid are based on consumer thinking and feeling, which are high involvement (thinking) or low involvement (feeling) and need or want. Therefore, the best choice is B, think or feel. The other options are not relevant to the FCB grid.

The Four Quadrants of the FCB Grid Are High Involvement