Once a month,Morgan buys a case of wine.She will buy either the Charles Shaw brand,the Livingston brand,or the Sutter Home brand because she knows that these three brands are inexpensive and tasty.Inexpensive and tasty would be classified as her
A) peripheral responses.
B) selective tools.
C) evaluative criteria.
D) evoked set.
E) acquired attitude.

Question

Quizplus · Accepted Answer

Inexpensive and tasty are Morgan's evaluative criteria for selecting a brand of wine. Evaluative criteria are the standards or attributes that consumers consider when evaluating products or making purchase decisions.

Once a Month,Morgan Buys a Case of Wine