In which of these scenarios is the consumer most likely to experience cognitive dissonance?
A) A mother purchased snacks for her teenage son.
B) A secretary rented a car for her boss's business trip.
C) A jogger purchased a bottle of water for himself.
D) A student purchased a pizza for supper.
E) An engaged couple bought a new house.

Question

Quizplus · Accepted Answer

The purchase of a new house is a significant and expensive decision. The engaged couple may experience cognitive dissonance as they weigh the benefits and drawbacks of their decision to buy a house, especially if they have to deal with the financial implications and potential changes in their lifestyle.

In Which of These Scenarios Is the Consumer Most Likely