Which of the following is not a criterion used to segment consumer markets?
A)Social Class
B)Geography
C)Purchasing organization
D)Usage

Question

Quizplus · Accepted Answer

Social class, geography, and usage are all commonly used criteria to segment consumer markets. Purchasing organization is not typically used in consumer market segmentation, as it is more relevant to industrial or business-to-business markets.

Which of the Following Is Not a Criterion Used to Segment