Profile segmentation is the grouping of people in terms of profile variables such as age and socio-economic group so that marketers can communicate to them.
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Q94: Which of the following is not a
Q95: Which of the following is a key
Q96: Positioning is concerned with acquirement of optimal
Q97: The process of identifying individuals or organizations
Q98: The keys to successful positioning are clarity,
Q100: Repositioning involves which of the following?
A)Changing the
Q101: Truly customized marketing cannot be achieved.
Q102: Large organizations differ from medium and small
Q103: Differentiated marketing is when market segmentation reveals
Q104: Target marketing is the act of designing
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