Positioning involves which of the following?
A)Designing a company's offering so that it occupies a meaningful and distinct position in the mind of the consumer
B)Designing a company's offering so that it appeals to a narrow segment of the market
C)None of the above
D)All of the above

Question

Quizplus · Accepted Answer

Positioning involves designing a company's offering so that it occupies a meaningful and distinct position in the mind of the consumer. While B is an aspect of targeting a specific segment, it is not the definition of positioning. C is incorrect as positioning does involve certain actions, and D is too broad as not all aspects of design are encompassed by positioning.

Positioning Involves Which of the Following