Customized marketing is which of the following?
A)A market coverage strategy where a company decides to target several market segments and develops separate marketing mixes for each
B)A market coverage strategy where a company decides to target one market segment with a single marketing mix
C)A market coverage strategy where a company decides to target individual customers and develops separate marketing mixes for each
D)A market coverage strategy where a company decides to tailor its promotional strategy for each and every customer

Question

Quizplus · Accepted Answer

Customized marketing involves targeting individual customers and developing separate marketing mixes for each. This allows for a personalized approach and can increase customer satisfaction and loyalty. A and B describe market segmentation strategies, while D is not a feasible strategy as it would be too time-consuming and costly to tailor a promotional strategy for each individual customer.

Customized Marketing Is Which of the Following