The grouping of people according to their lifestyle and personality characteristics is called which of the following?
A)Psychographic segmentation
B)Lifecycle segmentation
C)Market segmentation
D)Personality segmentation

Question

Quizplus · Accepted Answer

Psychographic segmentation is the grouping of people based on their personality traits, values, interests, and lifestyle characteristics. This approach helps organizations understand their target audience better and tailor their marketing efforts accordingly. Lifecycle segmentation is the grouping of people based on their age and life stages, market segmentation is the process of dividing a market into smaller groups with similar needs or characteristics, and personality segmentation is the grouping of people based on their individual personality traits. However, all of these approaches can be used in combination with psychographic segmentation to develop a more comprehensive understanding of the target market.

The Grouping of People According to Their Lifestyle and Personality