If The Royal Mail develops a single marketing mix for the whole market, which of the following target marketing strategies is it pursuing?
A)Undifferentiated marketing
B)Differentiated marketing
C)Customized marketing
D)Focused marketing

Question

Quizplus · Accepted Answer

The Royal Mail developing a single marketing mix for the whole market is an example of undifferentiated marketing, where a company ignores segment differences and targets the whole market with one marketing mix.

If the Royal Mail Develops a Single Marketing Mix for the Whole