The objective of positioning is which of the following?
A)To create and maintain a distinctive place in the market for a company and/ or its products
B)To secure the most effective and efficient placement for one's products on retailers' shelf space
C)To create brand value
D)None of the above

Question

Quizplus · Accepted Answer

The objective of positioning is to create and maintain a distinctive place in the market for a company and/or its products. This involves identifying a unique selling proposition and communicating it effectively to target customers in order to differentiate the brand from competitors. Option B focuses on distribution strategy, while option C encompasses a broader marketing objective. Option D is incorrect as positioning is a key concept in marketing strategy.

The Objective of Positioning Is Which of the Following