Which of the following is a major advantage of an undifferentiated marketing strategy?
A)Less distribution channels needed
B)Less advertising is needed, thereby reducing costs incurred
C)Companies only have to develop a single product offering, thereby making it convenient
D)Company does not have to continually invest in new product development

Question

Quizplus · Accepted Answer

An undifferentiated marketing strategy involves targeting the entire market with a single product offering. As a result, companies only have to develop and produce one product, which can be more convenient and cost-effective than designing and producing multiple products for different segments of the market. This can also simplify distribution and reduce advertising costs, as the company only has to promote one product. However, this strategy may not be effective if the market is highly diversified or if there are specific customer needs that are not being met by the single product offering.

Which of the Following Is a Major Advantage of an Undifferentiated