Which of the following is a potential disadvantage of differentiated marketing compared to undifferentiated marketing?
A)Loss of cost economies
B)Too few segments to concentrate on
C)Less targeted marketing strategies are employed
D)All of the above are potential disadvantages

Question

Quizplus · Accepted Answer

Differentiated marketing involves targeting multiple segments with different marketing strategies, which can result in a loss of cost economies as each segment requires its own unique approach.

Which of the Following Is a Potential Disadvantage of Differentiated