A differentiated target marketing strategy exploits which of the following?
A)Exploits the differences between marketing segments
B)Exploits the differences between competitors' prices
C)Exploits the apathy of consumers
D)Exploits the new trends, fads and fashion

Question

Quizplus · Accepted Answer

A differentiated target marketing strategy aims to exploit the differences between marketing segments. This involves identifying and targeting specific groups of consumers with unique needs, preferences, and characteristics. By tailoring marketing efforts to these segments, companies can better meet their needs and preferences, and potentially gain a competitive advantage over those who use a one-size-fits-all approach. B, C, and D are not accurate as they do not relate to the purpose of a differentiated target marketing strategy.

A Differentiated Target Marketing Strategy Exploits Which of the Following