What are the weaknesses associated with test marketing?
A)Laboratory conditions do not replicate real world conditions
B)Area may not be representative and competitors may interfere in the process
C)Test marketing may be too short in duration and damage reputation if the product fails in the nationwide test
D)Testing is fraught with difficulties and researcher biases, therefore results may not be reliable and may lack validity

Question

Quizplus · Accepted Answer

Test marketing in a particular area may not be representative of the broader market and competitors may interfere with the process. This can lead to inaccurate results and potentially harm the product's success in the actual market. The other weaknesses listed are also valid but do not directly address the issue of representativeness and external interference.

What Are the Weaknesses Associated with Test Marketing