"Product replacements" focus on which of the following?
A)Deletion of mature products from a company's product mix, and the launch of an entirely new product
B)The addition of new products that add to a company's existing product lines
C)Revisions, improvements to existing products, repositioning of existing products and cost reductions
D)New product launches and the creation of entirely new markets

Question

Quizplus · Accepted Answer

Product replacements refer to making revisions, improvements to existing products, repositioning of existing products and cost reductions to extend the life cycle of the product. It does not necessarily involve launching an entirely new product or creating new markets. Option A refers to product deletion and option B refers to product additions, which are not specifically product replacements. Option D is also not directly related to product replacements.

"Product Replacements" Focus on Which of the Following