Test marketing involves which of the following?
A)The branding of a product on a nationwide basis
B)The consumer testing of a new product under laboratory conditions
C)The launch of the new product in one or a few geographical areas chosen to be representative of its intended market
D)The functionality, usability, consumer adoption and benchmark testing in an chosen geographical area

Question

Quizplus · Accepted Answer

Test marketing involves launching the new product in one or a few geographical areas chosen to be representative of its intended market. This allows the company to gather feedback on the product's performance, consumer acceptance, and marketing approach before a full-scale launch in the national or global market. Choice A is incorrect because branding on a nationwide basis is not a part of test marketing. Choice B is incorrect because consumer testing under laboratory conditions may not reflect real-world consumer behavior. Choice D is partially correct but does not encompass all aspects of test marketing.

Test Marketing Involves Which of the Following