Brands which use a distinctive product offering created by the use of a name, symbol, design, packaging, or some combination of these are intended to do which of the following?
A)To create greater profits
B)To differentiate it from its competitors
C)To avoid imitation from own labels
D)To secure distribution channels for their products

Question

Quizplus · Accepted Answer

Brands use distinctive product offerings to differentiate themselves from competitors. This helps them establish a unique identity in the minds of consumers, which can lead to increased brand loyalty and ultimately, greater profits. It may also help prevent imitation by other brands or own labels, but that is not the primary purpose. While securing distribution channels is important for selling products, it is not the reason for creating a distinctive product offering.

Brands Which Use a Distinctive Product Offering Created by the Use