The diffusion of innovations process describes the process by which _______.
A)a product evolves in the new product development process
B)a new idea spreads through a company over time
C)a new product spreads throughout a market over time
D)a new idea is accepted by the competition

Question

Quizplus · Accepted Answer

The diffusion of innovations process refers to how a new product spreads throughout a market over time, from the early adopters to the late majority. Option A refers to the new product development process, which is a separate concept. Option B is too narrow in scope, as it refers only to spreading within a company. Option D is not a part of the diffusion of innovations process.

The Diffusion of Innovations Process Describes the Process by Which