Which of the following new product categories carry the greatest risk?
A)Additions to existing lines
B)New products lines
C)New-to-the world products
D)Category development

Question

Quizplus · Accepted Answer

New-to-the-world products carry the greatest risk as they are introducing a completely new concept to the market, which can be difficult to assess consumer demand and market acceptance. There is a high degree of uncertainty and novelty involved with such products, making them riskier than additions to existing lines or category development, which build upon established products or market segments.

Which of the Following New Product Categories Carry the Greatest