A local producer manufactures sheet metal that is used to manufacture car doors.This producer finds the NAICS codes for all of the car manufacturers in the area to sell the sheet metal to.This producer is attempting to:
A)get around gatekeepers and reach buyers.
B)forecast sales to a consumer market.
C)segment an organizational market.
D)segment a consumer market.

Question

Quizplus · Accepted Answer

The local producer is segmenting an organizational market by identifying the NAICS codes for car manufacturers in the area. This allows the producer to target their marketing and sales efforts specifically to this segment of the market. Option A is incorrect as there is no mention of gatekeepers, and option B and D are incorrect as the scenario does not involve forecasting or segmenting a consumer market.

A Local Producer Manufactures Sheet Metal That Is Used to Manufacture