Firmographics involves both organizational or business characteristics-such as location,size of firm,industry category,corporate activities,business objectives,and buying objectives-and characteristics of the composition of the organization-which include each of the following EXCEPT:
A)the income distribution of employees
B)age
C)education of the workforce
D)competitive intensity

Question

Quizplus · Accepted Answer

Competitive intensity is not a characteristic of the composition of the organization; it refers to the level of competition within an industry, not the internal attributes of a firm's workforce.

Firmographics Involves Both Organizational or Business Characteristics-Such as Location,size of Firm,industry