All of the following are steps in the positioning process,except:
A)Identify the important attributes for a product or brand class.
B)Discover how target customers rate competing products or brands with respect to these attributes.
C)Discover where the company's product or brand is on these attributes in the hearts or minds of potential customers.
D)Discover how much consumers are willing to pay for your product.

Question

Quizplus · Accepted Answer

Discovering how much consumers are willing to pay for a product is not a step in the positioning process. It may be a consideration in pricing strategy, but it is not part of the process of determining the unique position of a product or brand in the minds of target customers. The other three options are all steps in the positioning process.

All of the Following Are Steps in the Positioning Process,except