Some experts have combined geographic,demographic,and behavioural segmentation variables used in segmenting organizational (business)markets to produce a segmentation concept known as:
A)GDBics
B)orgagraphics
C)firmographics
D)busnigraphics

Question

Quizplus · Accepted Answer

The combined geographic, demographic, and behavioral segmentation variables used in segmenting organizational (business) markets are referred to as firmographics. This concept is widely used for market segmentation in the business-to-business (B2B) context.

Some Experts Have Combined Geographic,demographic,and Behavioural Segmentation Variables Used in Segmenting