When a financial institution considers charging additional convenience fees for things such as calling into customer service or visiting a teller in person they may be attempting to ____________ a customer segment group.
A)fire/de-market
B)overcharge
C)annoy
D)encourage them to keep their money at home

Question

Quizplus · Accepted Answer

By introducing additional fees for basic banking services, the financial institution is targeting a customer segment group that may not be profitable for the business. The aim is to discourage these customers from using these services and shift them to alternative banking channels or, in some cases, to encourage them to leave the bank altogether (fire/de-market).

When a Financial Institution Considers Charging Additional Convenience Fees for Things