By including both organizational or business characteristics-such as location,size of firm,industry category,corporate activities,business objectives,and buying objectives-and characteristics of the composition of the organization-such as the income distribution of employees,age,gender,and education of the workforce,experts have referred to these variables collectively as:
A)GDBics
B)orgagraphics
C)firmographics
D)busnigraphics

Question

Quizplus · Accepted Answer

The given variables collectively are referred to as firmographics.

By Including Both Organizational or Business Characteristics-Such as Location,size of Firm,industry