According to the text,which of the following is a criterion for selecting a target market?
A) similarity of needs of potential buyers within a segment
B) difference of needs of buyers between segments
C) expected growth of segment
D) simplicity and cost of assigning potential buyers to segments
Correct Answer:
Verified
Q119: A local fast food restaurant uses inserts
Q120: A local producer manufactures sheet metal that
Q121: When assessing different types of 'recovery drinks'
Q122: Which of the following is NOT a
Q123: Although segmenting according to the four different
Q125: While looking for a new computer you
Q126: A bakery chose to target breakfast crowds
Q127: A company might select a shotgun approach
Q128: The 'Big Three' wireless carriers in Canada,Bell
Q129: Best Foods Company is considering expanding beyond
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents