While looking for a new computer you conclude that you value highly: cost,battery life,and weight.These different attributes form a(n):
A)competitive analysis map
B)personal attributes map
C)product comparison map
D)product positioning map

Question

Quizplus · Accepted Answer

The different attributes (cost, battery life, and weight) form a product positioning map, which helps in comparing different products based on these attributes. A product positioning map allows us to identify the relative position of different products in the market and choose the one that best meets our needs.

While Looking for a New Computer You Conclude That You