A company might select a shotgun approach to advertising if it wants to:
A)select a more focused target market of smaller segments.
B)reach a wide number of different segments.
C)destroy a competitor's credibility.
D)force a competitor to take a defensive action.

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The Answer of A company might select a shotgun approach to advertising if it wants to:
A)select a more focused target market of smaller segments.
B)reach a wide number of different segments.
C)destroy a competitor's credibility.
D)force a competitor to take a defensive action.

A Company Might Select a Shotgun Approach to Advertising If