Question 1

When Bulk Barn says: "We carry over 4,000 products-everything from soup to nuts." they are describing their:
A)retailing mix.
B)depth of product line.
C)breadth of product line.
D)level of service.

Accepted Answer

The answer of When Bulk Barn says: "We carry over...

Question 2

The variety of different items a store carries is referred to as:
A)retailing mix.
B)depth of product line.
C)breadth of product line.
D)level of service.

Accepted Answer

Breadth of product line refers to the variety of different items a store carries. Retailing mix refers to the combination of factors such as product selection, pricing, promotion and location that a retailer uses to satisfy its target market. Depth of product line refers to the assortment of products within a particular category or product line. Level of service refers to the degree of assistance and attention provided to customers.

Question 3

Breadth of product line refers to ______ a store carries.
A)the quality of merchandise
B)the variety of different items
C)a wide assortment of a few related items
D)the physical size, from large to small, of products

Accepted Answer

Breadth of product line refers to the variety of different items a store carries.

Question 4

As a franchisor,Radio Shack would assist a franchisee in each of the following EXCEPT:
A)selecting the store location.
B)setting up the store.
C)advertising.
D)bargaining with a manufacturer to obtain volume discounts.

Accepted Answer

Bargaining with a manufacturer to obtain volume discounts would not fall under the scope of assistance typically provided by a franchisor, as it involves individual negotiation and procurement. The other options listed - selecting the store location, setting up the store, and advertising - are commonly offered services provided by franchisors to help franchisees establish and run their business.

Question 5

Franchising is attractive for the franchisee because:
A)it gives the franchisee complete control over the delivery and presentation of merchandise.
B)the license fees paid to the franchisor is the only fees the franchisee pays.
C)it relieves the franchisee from any company or product liabilities.
D)it offers the franchisee the opportunity to enter into a well-known, established business where managerial advice is provide

Accepted Answer

Franchising offers the franchisee the opportunity to enter into a well-known, established business where managerial advice is provided. This can be helpful for individuals who may not have experience running a business or want access to a proven business model. Additionally, the franchisor typically provides support in areas such as marketing, training, and supply chain management, which can be beneficial for the franchisee.

Question 6

Global Pigeon Supplies is one of the biggest retailers of racing pigeon supplies in the country.The storeowner describes the store as "the Sam's [Club] of pigeon supplies." Global Pigeon Supplies is an example of a(n):
A)limited-line store.
B)single-line store.
C)intertype outlet.
D)general merchandise store.

Accepted Answer

Global Pigeon Supplies only sells racing pigeon supplies, making it a single-line store. It is not an intertype outlet since it does not combine multiple types of stores (e.g. a grocery store and a clothing store). It is also not a general merchandise store since it specializes in a specific type of product. While it may have a wide variety of pigeon supplies, it is not a limited-line store since it only sells one type of product.

Question 7

At which level of service would the retail customer perform the greatest number of functions?
A)exclusive service
B)selective service
C)self-service
D)limited service

Accepted Answer

In self-service, the customer performs all functions, such as selecting products, scanning or entering prices, bagging, and paying for them, without any assistance from employees. Therefore, the retail customer would perform the greatest number of functions in self-service.

Question 8

A Woman's Place is a retail store,created and staffed by women,that offers products and services relating to maternity needs.In addition,for expectant mothers it offers advice,personal shopping services,help with hair and/or make-up problems,and free delivery.A Woman's Place is an example of a(n)_____ retailer.
A)exclusive service
B)minimal service
C)self-service
D)full-service

Accepted Answer

A Woman's Place offers various services including advice, personal shopping, and help with hair and make-up problems, in addition to providing free delivery. Therefore, it can be classified as a full-service retailer.

Question 9

A retail store carries a broad selection of small kitchen appliances.It has an informed staff and will even gift wrap your purchases free of charge.It does not,however,have a shop for repairs should your appliances need maintenance.This store offers:
A)exclusive service.
B)economies-of-scale service.
C)self-service.
D)limited service.

Accepted Answer

The store offers limited service as it does not have a repair shop for maintenance. However, it does provide certain services such as gift wrapping and an informed staff, which make it service-oriented to some extent.

Question 10

Franchising is a type of:
A)administered system.
B)contractual system.
C)vertically integrated chain.
D)retail-sponsored cooperative.

Accepted Answer

Franchising is a contractual system where a franchisor grants the right to use its trademark, products, services, and operating systems to a franchisee. The franchisee operates under the franchisor's established business model and is provided with ongoing support and training.

Question 11

Stores that carry a considerable assortment (depth)of a related line of items are called:
A)limited-line stores.
B)general merchandise stores.
C)scrambled merchandise stores.
D)hypermarkets.

Accepted Answer

Limited-line stores typically carry a narrow range of products in-depth. Therefore they are known for having a considerable assortment of a related line of items. General merchandise stores, on the other hand, carry a broad range of unrelated products, scrambled merchandise stores mix unrelated items, and hypermarkets are massive stores that offer everything under one roof.

Question 12

Lighting-One is a national firm that allows its independent members,retailers of lighting fixtures,to concentrate their buying power and to plan collaborative promotional and pricing activities.Lighting-One could best be described as a(n):
A)administered system
B)contractual system
C)vertically integrated chain
D)franchised operation

Accepted Answer

Lighting-One is a contractual system as it is an agreement between independent retailers to combine their buying power and promotional activities. It is not vertically integrated, as it does not involve owning or controlling multiple stages of production or distribution. It is also not a franchised operation, as independent members are not using a well-known established brand but forming a partnership through a contract.

Question 13

Home building supply outlets,discount stores,and catalogue showrooms provide what level of retail service?
A)full-service
B)limited service
C)self-service
D)customized service

Accepted Answer

The answer of Home building supply outlets,discount stores,and catalogue showrooms...

Question 14

Urban Fare is a Canadian supermarket that caters to customers who want to cook at home.It offers free cooking classes,has frequent demonstrations by cookbook authors,and has employees who are knowledgeable about food preparation.Customers do make their own selections once they have decided what to prepare.Urban Fare offers its customers:
A)exclusive service.
B)economies-of-scale service.
C)self-service.
D)limited service.

Accepted Answer

The answer of Urban Fare is a Canadian supermarket that...

Question 15

A Woman's Place is a retail store,created and staffed by women,that offers products and services relating to maternity needs.It carries in stock 3,000 items for expectant mothers in all dress sizes.This is an example of the ____ A Woman's Place carries.
A)depth of product line
B)breadth of product line
C)variety of product line
D)versatility of product line

Accepted Answer

The depth of product line refers to the number of items offered within each product category. In this case, A Woman's Place offers a wide range of items specifically for expectant mothers, indicating a deep product line within the maternity category.

Question 16

Dominion is a Canadian supermarket.Recently,it began its Baby Club program,which mails its members a $20 gift certificate when they purchase a certain dollar amount of infant products.By offering this and similar loyalty-type programs,Dominion is trying to:
A)move from limited service to full-service.
B)move from self-service to full-service.
C)become more self-service.
D)move from self-service to limited service.

Accepted Answer

By offering a loyalty-type program where customers can receive a gift certificate upon reaching a certain dollar amount, Dominion is incentivizing customers to make larger purchases of infant products. This suggests that Dominion is trying to move from a self-service approach towards a limited service approach where they can offer more personalized attention and benefits to their customers.

Question 17

Being a full-service retailer can convey a competitive advantage over other non-full-service retailers because of:
A)the new customer experience management era
B)increasing use of the internet
C)cross-shopping by consumers
D)comparison shopping by consumers

Accepted Answer

The new customer experience management era emphasizes providing a seamless and personalized shopping experience across all channels and touchpoints. Full-service retailers are better equipped to deliver on this expectation compared to non-full-service retailers. This can give them a competitive advantage in attracting and retaining customers. The increasing use of the internet, cross-shopping, and comparison shopping are important factors to consider but do not necessarily give a competitive advantage to full-service retailers on their own.

Question 18

Global Pigeon Supplies is one of the biggest retailers of racing pigeon supplies in the country.The storeowner describes the store as "the Sam's [Club] of pigeon supplies." Which product breadth/depth assortment would best fit this store?
A)narrow/narrow
B)narrow/broad
C)narrow/deep
D)broad/deep

Accepted Answer

The storeowner describes the store as "the Sam's [Club] of pigeon supplies." Sam's Club is a warehouse club that offers a narrow product breadth (limited variety of product categories) but a deep product depth (many different options within each product category). Therefore, Global Pigeon Supplies would likely have a narrow/deep product assortment.

Question 19

As a national franchisor,McDonald's assists its franchisees in selecting the store location,setting up the store,advertising,and:
A)paying their bills promptly.
B)shopping for the best food values.
C)keeping premises clean.
D)training personnel.

Accepted Answer

As a national franchisor, McDonald's is responsible for training its franchisees' personnel in order to maintain consistent quality and service across all of its stores. While prompt bill payment, shopping for food values, and keeping premises clean may be important considerations for franchisees, they are ultimately responsible for these tasks themselves.

Question 20

Organizations (franchisors)that decide to franchise (franchisors)have _____ expansion costs in opening new outlets accompanied by _____ control compared to owning their own retail outlets.
A)greater; greater
B)greater; reduced
C)reduced; greater
D)reduced; reduced

Accepted Answer

Franchisors have reduced expansion costs because franchisees typically bear the cost of opening new outlets. However, franchisors have reduced control over the operations compared to owning and managing their own retail outlets.

Quiz 15: Retailing

When Bulk Barn says: "We carry over 4,000 products-everything from soup to nuts." they are describing their:

The variety of different items a store carries is referred to as:

Breadth of product line refers to ______ a store carries.

As a franchisor,Radio Shack would assist a franchisee in each of the following EXCEPT:

Franchising is attractive for the franchisee because:

Global Pigeon Supplies is one of the biggest retailers of racing pigeon supplies in the country.The storeowner describes the store as "the Sam's [Club] of pigeon supplies." Global Pigeon Supplies is an example of a(n) :

At which level of service would the retail customer perform the greatest number of functions?

A retail store carries a broad selection of small kitchen appliances.It has an informed staff and will even gift wrap your purchases free of charge.It does not,however,have a shop for repairs should your appliances need maintenance.This store offers:

Franchising is a type of:

Stores that carry a considerable assortment (depth) of a related line of items are called:

Lighting-One is a national firm that allows its independent members,retailers of lighting fixtures,to concentrate their buying power and to plan collaborative promotional and pricing activities.Lighting-One could best be described as a(n) :

Home building supply outlets,discount stores,and catalogue showrooms provide what level of retail service?

A Woman's Place is a retail store,created and staffed by women,that offers products and services relating to maternity needs.It carries in stock 3,000 items for expectant mothers in all dress sizes.This is an example of the ____ A Woman's Place carries.

Dominion is a Canadian supermarket.Recently,it began its Baby Club program,which mails its members a $20 gift certificate when they purchase a certain dollar amount of infant products.By offering this and similar loyalty-type programs,Dominion is trying to:

Being a full-service retailer can convey a competitive advantage over other non-full-service retailers because of:

Global Pigeon Supplies is one of the biggest retailers of racing pigeon supplies in the country.The storeowner describes the store as "the Sam's [Club] of pigeon supplies." Which product breadth/depth assortment would best fit this store?

As a national franchisor,McDonald's assists its franchisees in selecting the store location,setting up the store,advertising,and:

Organizations (franchisors) that decide to franchise (franchisors) have _ expansion costs in opening new outlets accompanied by _ control compared to owning their own retail outlets.