Question 1

Figure: 16-1 
-In Figure 16-1,the position labeled "A" is referred to as __________.

Accepted Answer

In communication models, the source refers to the person or entity who creates, encodes, and sends the message. In Figure 16-1, the position labeled "A" is where the message originates, indicating that it is the source.

Question 2

Kraft Canada created an advertisement for its Cheez Whiz processed cheese spread.In terms of the communication process,the _____ for the information in the Cheez Whiz advertisement is Kraft Canada,its manufacturer.

Accepted Answer

The source is the originator of the message or information being communicated. In this case, Kraft Canada is the manufacturer and source of the information in the Cheez Whiz advertisement.

Question 3

The Canadian Tourism Commission (CTC)created several "Canada,Keep Exploring" advertisements.In terms of the communication process,the _____ for the information in the "Canada,Keep Exploring" advertisements is CTC,its producer.

Accepted Answer

The source is the originator of the message, and in this case, the Canadian Tourism Commission (CTC) is the producer of the "Canada, Keep Exploring" advertisements. Therefore, the source is the appropriate choice.

Question 4

A message is conveyed by means of a _____ such as a salesperson,advertising media,or public relations tools.

Accepted Answer

The channel of communication refers to the means by which the message is transmitted to the target audience, such as a salesperson, advertising media, or public relations tools. The encoding device is the method used to translate the message into a format that can be transmitted, such as language, symbols, or images. The promotional program refers to the overall strategy for promoting a product or service, which may involve multiple channels of communication. A direct feedback loop refers to a mechanism for receiving immediate feedback from the target audience, which may inform the further refinement of the promotional program.

Question 5

Hyundai developed its "Smart is in" advertising campaign based on extensive consumer research.In terms of the communication process,the _____ in the "Smart is in" advertisements informed prospective customers that Hyundai was for the savvy shopper who is not concerned with brand image.

Accepted Answer

The "message" in the communication process is the content or information conveyed to the audience, which in this case is that Hyundai is for the savvy shopper not concerned with brand image.

Question 6

Kraft Canada created an advertisement for its Cheez Whiz processed cheese spread.In terms of the communication process,the _____ in the ads for Cheez Whiz informed prospective customers that Cheez Whiz was a healthy and nutritious cheese spread.

Accepted Answer

The message in the advertisement for Cheez Whiz is the information that Cheez Whiz is a healthy and nutritious cheese spread. The communication channel would be the medium through which the message is conveyed (e.g. television, print, social media). The decoder would be the intended audience who receives and interprets the message. The source would be the company or brand (Kraft Canada) who is sending the message.

Question 7

Johnny calls Evan to discuss the latest happenings in the hockey game.'The latest happenings in the hockey game' would be considered which part of the communication process?

Accepted Answer

The message refers to the information being conveyed from one person to another in the communication process. In this case, it is the latest happenings in the hockey game that Johnny is sharing with Evan over the phone.

Question 8

Communication is the sharing of message and requires six elements.Those elements are a source,a _____,a channel of communication,a receiver,and the processes of encoding and decoding.

Accepted Answer

The answer of Communication is the sharing of message and...

Question 9

Figure: 16-1 
-In Figure 16-1,the position labeled "D" is referred to as __________.

Accepted Answer

The answer of Figure: 16-1 
-In Figure 16-1,the position labeled...

Question 10

The 'age of engagement' describes which of the following concepts?

Accepted Answer

The 'age of engagement' refers to the idea that individuals are more responsive to companies and brands that use two-way communication methods, such as through social media and customer service channels. This means that engagement is not just about pushing out advertising messages, but also about actively listening and responding to customers.

Question 11

Adding QR codes to products that allow consumers to connect with the company online,or using a hashtag in a commercial or during a television show are examples of how advertisers are trying to increase:

Accepted Answer

By using QR codes and hashtags, advertisers are trying to encourage consumers to engage with their brand online, whether it's by visiting a website or social media page, leaving a comment, or sharing their experience. This kind of engagement can boost brand loyalty and ultimately lead to more sales, but it's not necessarily a direct path to purchasing.

Question 12

The process of conveying a message to others that requires six central elements - a source,a message,a channel of communication,a receiver,and the processes of encoding and decoding,is referred to as:

Accepted Answer

The six central elements mentioned in the question (source, message, channel of communication, receiver, encoding, and decoding) are all components of communication. Therefore, the process being described is communication. Choice C is the correct option.

Question 13

Experts suggest that today's marketplace could be described as the:

Accepted Answer

The age of engagement refers to the current marketplace, where customers are more engaged with brands and businesses through social media and other online platforms.

Question 14

In terms of the communication process,the source is:

Accepted Answer

The source in the communication process refers to the company or person who has information to convey. They are the ones responsible for creating and sending the message to the intended audience.

Question 15

Figure: 16-1 
-In Figure 16-1,the position labeled "B" is referred to as __________.

Accepted Answer

The answer of Figure: 16-1 
-In Figure 16-1,the position labeled...

Question 16

L'Oréal created an advertisement for its Visible Lift makeup.In terms of the communication process,the _____ in the ad for Visible Lift makeup informed prospective customers that the makeup reduced fine facial lines after 30 days of use and evened out skin tones.

Accepted Answer

The message in the advertisement refers to the actual content or information being conveyed, in this case, the benefits of the Visible Lift makeup. The channel refers to the medium used to transmit the message (such as television, print, or social media), while the decoder is the person or audience receiving and interpreting the message. The source refers to the entity or sender of the message, which would be L'Oréal in this scenario.

Question 17

The Canadian Tourism Commission (CTC)created several "Canada,Keep Exploring" advertisements to be aired in France,Germany,and the UK.In terms of the communication process,the _____ in the "Canada,Keep Exploring" advertisements informed Europeans that they should consider Canada for a unique and authentic vacation.

Accepted Answer

The message in the advertisements conveyed the main idea or information that Europeans should consider Canada for a unique and authentic vacation. The communication channel refers to the medium used to transmit the message, the decoder is the recipient of the message who interprets its meaning, and the source is the entity that originates the message.

Question 18

Hyundai developed its "Smart is in" advertising campaign based on extensive consumer research.In terms of the communication process,the _____ for the information in the "Smart is in" advertisements is Hyundai,its producer.

Accepted Answer

The source refers to the organization or person who originates the message, in this case, Hyundai as the producer of the "Smart is in" advertising campaign.

Question 19

Figure: 16-1 
-In Figure 16-1,the position labeled "C" is referred to as __________.

Accepted Answer

The answer of Figure: 16-1 
-In Figure 16-1,the position labeled...

Question 20

L'Oréal created an advertisement for its Visible Life makeup.The magazine in which the ad for L'Oréal Visible Lift makeup appeared is a:

Accepted Answer

The magazine in which the ad for L'Oréal Visible Lift makeup appeared is a communication channel, as it is the medium through which the message (advertisement) is transmitted to the target audience.

Quiz 16: Integrated Marketing Communications and Direct Marketing

Figure: 16-1 -In Figure 16-1,the position labeled "A" is referred to as __________.

Kraft Canada created an advertisement for its Cheez Whiz processed cheese spread.In terms of the communication process,the _____ for the information in the Cheez Whiz advertisement is Kraft Canada,its manufacturer.

The Canadian Tourism Commission (CTC) created several "Canada,Keep Exploring" advertisements.In terms of the communication process,the _____ for the information in the "Canada,Keep Exploring" advertisements is CTC,its producer.

A message is conveyed by means of a _____ such as a salesperson,advertising media,or public relations tools.

Hyundai developed its "Smart is in" advertising campaign based on extensive consumer research.In terms of the communication process,the _____ in the "Smart is in" advertisements informed prospective customers that Hyundai was for the savvy shopper who is not concerned with brand image.

Kraft Canada created an advertisement for its Cheez Whiz processed cheese spread.In terms of the communication process,the _____ in the ads for Cheez Whiz informed prospective customers that Cheez Whiz was a healthy and nutritious cheese spread.

Johnny calls Evan to discuss the latest happenings in the hockey game.'The latest happenings in the hockey game' would be considered which part of the communication process?

Communication is the sharing of message and requires six elements.Those elements are a source,a _____,a channel of communication,a receiver,and the processes of encoding and decoding.

Figure: 16-1 -In Figure 16-1,the position labeled "D" is referred to as __________.

The 'age of engagement' describes which of the following concepts?

Adding QR codes to products that allow consumers to connect with the company online,or using a hashtag in a commercial or during a television show are examples of how advertisers are trying to increase:

The process of conveying a message to others that requires six central elements - a source,a message,a channel of communication,a receiver,and the processes of encoding and decoding,is referred to as:

Experts suggest that today's marketplace could be described as the:

In terms of the communication process,the source is:

Figure: 16-1 -In Figure 16-1,the position labeled "B" is referred to as __________.

L'Oréal created an advertisement for its Visible Lift makeup.In terms of the communication process,the _____ in the ad for Visible Lift makeup informed prospective customers that the makeup reduced fine facial lines after 30 days of use and evened out skin tones.

Hyundai developed its "Smart is in" advertising campaign based on extensive consumer research.In terms of the communication process,the _____ for the information in the "Smart is in" advertisements is Hyundai,its producer.

Figure: 16-1 -In Figure 16-1,the position labeled "C" is referred to as __________.

L'Oréal created an advertisement for its Visible Life makeup.The magazine in which the ad for L'Oréal Visible Lift makeup appeared is a: