Being a full-service retailer can convey a competitive advantage over other non-full-service retailers because of:
A)the new customer experience management era
B)increasing use of the internet
C)cross-shopping by consumers
D)comparison shopping by consumers

Question

Quizplus · Accepted Answer

The new customer experience management era emphasizes providing a seamless and personalized shopping experience across all channels and touchpoints. Full-service retailers are better equipped to deliver on this expectation compared to non-full-service retailers. This can give them a competitive advantage in attracting and retaining customers. The increasing use of the internet, cross-shopping, and comparison shopping are important factors to consider but do not necessarily give a competitive advantage to full-service retailers on their own.

Being a Full-Service Retailer Can Convey a Competitive Advantage Over