Which of the following is at the top of the communication effects pyramid?
A) Awareness
B) Knowledge
C) Preference
D) Purchase/repurchase

Question

Quizplus · Accepted Answer

Purchase/repurchase is the ultimate objective of marketing communication efforts as it involves the actual buying behavior of the target audience. Therefore, it is at the top of the communication effects pyramid. Awareness, knowledge, and preference are important to achieve purchase/repurchase but are not enough to guarantee it.

Which of the Following Is at the Top of the Communication