According to the DAGMAR model,which of the following is NOT a characteristic of a good objective?
A) A good objective is concrete and measurable.
B) A good objective specifies the target audience.
C) A good objective specifies a time period for accomplishment.
D) A good objective is based on sales results.

Question

Quizplus · Accepted Answer

According to the DAGMAR model, a good objective should be based on communication effects rather than on sales results. This means that the objective should focus on specific actions or outcomes related to consumer awareness, comprehension, conviction, and action, rather than just on sales outcomes.

According to the DAGMAR Model,which of the Following Is NOT