Many marketing managers prefer sales-oriented objectives for advertising for all of the following reasons EXCEPT:
A) the reason a company spends money on advertising and promotion is to sell its products or services
B) money spent on advertising and promotion can only show measurable results through sales and market share data
C) sales-oriented objectives help get everyone involved in the promotional program to think about how advertising and promotion will increase sales
D) objectives should be based on the achievement of sales results

Question

Quizplus · Accepted Answer

While it is true that companies spend money on advertising to sell their products and services, and that sales-oriented objectives can help everyone involved to focus on increasing sales, this does not mean that measurable results can only be seen through sales and market share data. Other measurable objectives, such as brand awareness or customer engagement, can also be important for the overall success of the advertising campaign.

Many Marketing Managers Prefer Sales-Oriented Objectives for Advertising for All