According to the criteria outlined in DAGMAR,which of the following is the best quantitative benchmark statement?
A) "Win new customers and increase sales volume by 15 percent."
B) "Increase the number mentioning the brand name when asked for brand preference from 40 percent to 50 percent."
C) "Increase awareness of the brand."
D) "Increase sales revenue by 10 percent."

Question

Quizplus · Accepted Answer

Out of the given options, option B is the best quantitative benchmark statement according to the DAGMAR criteria. It specifies a measurable and specific increase in brand preference from 40% to 50%, which is a clear target for advertising efforts. The other options either lack specificity or do not provide a measurable target.

According to the Criteria Outlined in DAGMAR,which of the Following