According to the DAGMAR model,a good advertising objective does NOT:
A) target a diversified audience
B) specify a time period
C) indicate a starting point
D) specify degree of change sought

Question

Quizplus · Accepted Answer

The DAGMAR model emphasizes the importance of setting a clear advertising objective that specifies a degree of change sought in the target audience's behavior or attitude. It also requires the objective to indicate a starting point, specify a time period for achieving the desired change, and provide benchmarks for evaluating the effectiveness of the campaign. However, it does not require the objective to target a specific, diversified audience.

According to the DAGMAR Model,a Good Advertising Objective Does NOT