Test-marketing is an example of a(n):
A) mail survey.
B) focus group.
C) situation analysis.
D) telephone survey.
E) experiment.

Name: Test-marketing is an example of a(n): A) mail survey. B) focus group. C) situation analysis. D) telephone survey. E) experiment.
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Question

Quizplus · Accepted Answer

Test-marketing of new products is a type of marketing experiment. The company is trying variations on its planned marketing mix in a few geographic areas.

Test-Marketing Is an Example of A(n)