The observing method in marketing research:
A) uses personal interviews.
B) may require customers to change their normal shopping behavior.
C) is used to gather data without consumers being influenced by the process.
D) is not suitable for obtaining primary data.
E) none of these alternatives is correct.

Question

Quizplus · Accepted Answer

With the observation method, researchers try to see or record what the subject does naturally. They don't want the observing to influence the subject's behavior.

The Observing Method in Marketing Research